In today’s virtual world, unexpected orders come in through an app, not your door transom, which can make forecasting sales very challenging. In the dining room, guests might think you’re going through a quiet period or wonder why their order is taking longer than usual, not knowing that, in the kitchen, the staff is working to fulfill an “unseen” volume of delivery orders that just came in via a food service app like GrubHub. I’ve started calling our delivery service orders “The Invisible Guest”. See if any of these tips can help you capitalize on using delivery apps – without jeopardizing your crucial in-house business. So, with that in mind, here are a few field notes I’ve compiled after watching our franchise restaurants adapt to new world of Delivery Service Providers. In a nutshell, delivery volume truly changes how a team needs to manage a restaurant.
The invisible guest drivers#
For them, delivery drivers represent having to do more work, for less profit, and at great risk to the customer experience as the restaurant loses all control of the transaction once the meal leaves their location.
The invisible guest full#
It’s an apparent win-win for all parties.įor many restaurant owners, it’s been challenging to adapt their businesses to delivery service providers now that their dining rooms are open and tables are full again. Apps like DoorDash and Uber Eats can introduce a lot of new people to your restaurant and increase the patronage of pre-existing customers. This is good news for restaurant and franchise owners who can now enjoy another revenue stream for their businesses. But why not? Consumers discovered the ease and convenience of ordering through these apps – and many have now welcomed that convenience into their busy lifestyles and will often use a delivery service as one of their mealtime options. Now that lockdowns are over, dining rooms are reopened, and the most onerous COVID restrictions have been lifted, some are surprised that food delivery apps remain so popular. They accounted for more than 80 percent of all restaurant transactions during those days. After all, delivery apps and take-away service were the true lifelines of lockdown. When a food historian someday drafts a history of how the restaurant industry survived the pandemic, food delivery apps will arise as one of the heroes of that story.
Smart Ways to Integrate the Delivery App Experience into Your Food Service Model
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